CLAPPER

FounderBrand builderAI marketing systemsNewnan, GA

I build brands people already trust.

Twenty years of Atlanta radio. One company built, funded and sold. Now I take the big-brand playbook out of the boardroom and put it to work for businesses with something real to build.

Work with Dave See the work

DaveClapper

02 The argument

Big brands don't win because they're smarter. They win because they have more. More people. More budget. More reach. That isn't a talent problem. It's a strategy problem. And strategy is the one thing a smaller company can out-do them on.

0Years in marketing

0Rated station launch

0Angel round raised

0Founder exit

03 The road so far

I learned to build audiences before I learned to build websites.

2002

Cox Media Group, Atlanta

Started inside one of the biggest radio groups in the country. Promotions, programming, on-air. Learned how attention is earned, minute by minute.

97.1

Launched The River. Took it to #1.

Director of Programming and Branding. Built the station from a signal into a brand Atlanta chose over everything else on the dial.

B98.5 + WSB

Led marketing across the cluster

Same lesson, bigger stage: a clear story, told consistently, turns listeners into fans and fans into a business advantage.

2016

Founded Scamper RV

From a brand idea to a real operating company. "Roam Free. Live Wild." Raised a $500K angel round. Built the booking platform. Ran it.

2023

Sold it.

Stayed on post-acquisition to run operations. Founder-level urgency is a hard habit to break. I didn't try.

Now

Taptico + my own clients

Fractional CMO and AI marketing systems through Taptico. Brand, web and strategy for a short list of clients I work with directly. Strategy and execution, same room.

Your turn.Let's talk

David Clapper with his family in Newnan, Georgia

04 Off the clock

Newnan, Georgia. Five kids. One very full porch.

David Clapper is a marketing executive and founder based in Newnan, Georgia, about 40 minutes south of Atlanta. That's me. Most of my clients are here or close to it. The rest are wherever the Wi-Fi is.

I was a music guy before I was a marketing guy, and it still shows. I think in rhythm and timing. The best campaigns have a tempo. So do the best teams.

If you want the full history, LinkedIn has the long version.

Full history on LinkedIn

05 Selected work

The proof is in what shipped.

FounderBrand buildPlatform

Scamper RV

Built from the ground up in 2016: the "Roam Free. Live Wild." identity, the fleet, the booking platform, the team. Funded, grown, and sold in 2023.

View project

Web designDevelopment

CIG Consulting

A commercial project management firm in Atlanta. Clean, corporate, and built to close: project showcases, service breakdowns, video testimonials.

View project

Web designCRMLoyalty club

La-Z-Boy Columbus

A warm digital showroom for a furniture retailer. Comfort Club signup, product galleries, and reviews wired straight into the CRM.

View project

Brand buildWeb design

360 Construction

High-end design-build renovation. The site had to feel as considered as the houses. It does.

View project

Stories that
move people.

VideoStorytelling

Hemophilia of Georgia

Video pieces built to drive awareness and support. Real families, real impact, no stock footage.

Watch on the media page

06 Client words

"Simply said, David is best in class. For many years he was my go-to for creative ideas, activation, problem solving, crisis diversion, and brainstorming."

Beth BowersChief Revenue Officer, Trailhead Media

"Both his day-part and the station went to #1 under Dave's leadership. I highly recommend Dave for any leadership position around building brands."

Dan KearneySenior VP, MJA Advertising

"There are those people that, even if you have nothing available, you know you have to get them in the building. Clapper is one of those people."

Eric Van De SteegCreate & Communicate

"One of the most dynamic and creative people I've ever worked with. He connects all the pieces, people and ideas to get a team, client or event to the highest possible level."

Austin LeonardVP & GM, DG Media Network

"Dave truly understands his audience, not just on-air but how and what they'll consume digitally. I constantly used him as the example for other staff, in-house and in other markets."

FisherDigital Strategist, The Erick Erickson Show

07 Services

I bring the plan. Then I help make it real.

Clear offerings. Transparent starting rates. The right mix of strategy and execution for where you are right now.

One-time project

Brand Build Kit

Complete identity systems so your business looks intentional, not improvised.

$1,500 to $3,5002 to 3 weeks

Logo system
Color palette and typography
Brand voice and messaging
Brand guidelines
Social and web asset pack

Start a brand build

One-time project

Website Design

Fast, modern, mobile-first websites built to turn visitors into leads.

$1,500 to $4,5002 to 4 weeks

Custom design
Mobile optimization
SEO basics
Lead capture setup
Launch support

Start a website

Ongoing

Fractional CMO + AI Systems

Senior marketing leadership without the payroll, plus the AI automation that keeps it running. Delivered through Taptico.

Scoped per engagementMonthly

Strategy and positioning
Content and campaign engine
CRM and automation build-out
Team training on the tools

Talk it through

08 Media

I make AI less abstract and more useful.

Featured AI-Powered Marketing: practical uses for small business, from content to customer insight.

Dave Learns AI No jargon. Just the useful parts. Bite-sized lessons for owners who want their time back.

Watch more

09 Writing

Notes from the work.

AI & Tech Feb 12, 2026 AI automation isn't a big-company thing anymore. Brand strategy Feb 12, 2026 How to build a real brand without a real budget. Brand strategy Jan 26, 2026 Think like a big brand, even when you're not one.

10 Questions people ask

Straight answers, no pitch deck.

What does David Clapper do?

I help businesses build brands people already trust. That means brand strategy, websites, and AI marketing systems, plus fractional CMO work through Taptico. Twenty years in Atlanta radio taught me how attention is earned. Founding and selling Scamper RV taught me how to run the business behind the brand.

What is a fractional CMO?

A fractional CMO is a senior marketing leader you hire part-time instead of full-time. You get the strategy, the plan and the accountability of a Chief Marketing Officer without the payroll. I do this through Taptico for businesses that need marketing leadership but not a full-time executive.

Where is David Clapper based?

Newnan, Georgia, about 40 minutes south of Atlanta. Most of my clients are in Coweta County and Greater Atlanta. The rest are wherever the Wi-Fi is.

How much does a brand build or website cost?

A Brand Build Kit runs $1,500 to $3,500 and takes two to three weeks. A website runs $1,500 to $4,500 and takes two to four weeks. Fractional CMO and AI systems work is scoped per engagement and billed monthly.

What is Dave Learns AI?

A video series where I break down AI tools into practical, bite-sized lessons for business owners. No jargon. Just the useful parts: use the tools, keep your voice, get time back.

How do I get in touch with David Clapper?

Email david.clapper@gmail.com, call 404-441-9947, or use the contact form at dclapper.com. If you're building something worth paying attention to, I'd like to hear about it.

11 Contact

Let's make the next move clearer.

If you're building something worth paying attention to, I'd like to hear about it.

david.clapper@gmail.com 404-441-9947

Based in Newnan, Georgia.
Serving Coweta County, Greater Atlanta, and wherever the Wi-Fi is.